About Dubai
Sweets & Snacks Middle East - International Exhibition for the Sweet & Confectionery, Bakery, Snack Food and Ice Cream Industry
The heart of one of the world's richest regions, Dubai is a dynamic and rapidly expanding international business centre.
Its location at the cross roads of Asia, Africa and Europe lends to its crucial role in business dealings in the region. The city is located midway between the Far East and Europe, which makes for easy accessibility. London is seven hours away, Frankfurt six, Nairobi four and Hong Kong eight.
In Dubai, traditional Arabic hospitality enhances its world-class service industry.
Tourists are free to enjoy a great number of activities as Dubai has beautiful beaches, a wide selection of water sports and exciting desert safaris. A renowned shopping destination, Dubai hosts the world’s only yearly shopping festival, and is home to some of the largest and most luxurious malls in the world. International sporting events such as the world’s richest horse race - the Dubai World Cup, the Dubai Tennis Championship and the Dubai Desert Classic have also put the city on the world sporting map.
